We follow our guiding principles so that we Do the Right Thing – everywhere, every day, every time!
BUILD LONG-TERM RELATIONSHIPS
Our objective is to develop and sustain long-term business relationships with all our stakeholders by knowing that we are both ‘in it’ for the long run.
COMPLY WITH LEGISLATION AND CONSTITUTION
To achieve success, we need to comply with the Constitution, relevant legislation and company best practices, thereby protecting the interests of our employees and our company.
ENCOURAGE A STRONG FAMILY ETHOS
The principle of the family unit as a unifying and stable entity is of paramount importance to both Fair Cape and the Loubser Family.
SAFE, HEALTHY AND SECURE WORKING ENVIRONMENT
At Fair Cape, we believe we have a moral and professional responsibility to provide our employees with a healthy workplace environment – physically, mentally and emotionally - free from any hazard that may potentially cause illness, injury or death.
MINIMISE OUR IMPACT ON THE ENVIRONMENT
Fair Cape is dedicated to doing the right thing and recognises our responsibility when it comes to environmentally sound business practices.
NO DISCRIMINATORY PRACTICES
In South Africa, non-discrimination in the workplace is of utmost importance. Fair Cape is cognisant of its responsibility to ensure that the company is free from all forms of discrimination, perceived or otherwise, by management, staff or colleagues.
SEEK OPPORTUNITIES FOR SELF-DEVELOPMENT
We encourage the principle of self-development which implies that an individual makes his own effort in the development of ‘self’, while taking into account the organisational impact of this self-development.
HEALTHY, NUTRITIOUS AND SAFE PRODUCTS
Our consumers want information and transparency about each of our products and assurance that they are produced in an environmentally responsible way.
HONEST AND ETHICAL
Ethics and honesty are not always easy to put into practice as they normally come into play when there is conflict between two moral issues.
HAVE A POSITIVE ATTITUDE
Most employees spend approximately eight hours a day in the workplace, so it is essential that each one has an outstandingly positive attitude while at work by focusing on individual strengths which will boost self-confidence, reduce stress and increase efficiency.
RESPECT HUMAN RIGHTS
Human rights are equal and inalienable rights inherently due to each human being, regardless of nationality, country, language, religion, ethnicity or other status.
UPHOLD MORAL STANDARDS
We aim to contribute to the advancement of moral standards in our society by uplifting the standards of behaviour of individuals in their personal and professional lives.
UBUNTU
Ubuntu, loosely translated, embraces the concept of ‘human kindness’. Virtues such as compassion and humanity are fundamental to Fair Cape’s ethos.
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